About us - Kenya to the world
Our Purpose
Connecting the World with Kenya's Authentic Richness Kenya Awaits was founded to connect the world with Kenya's authentic richness and quality, cultivating a thriving global marketplace founded on fair partnerships, mutual growth, and lasting discovery. We believe Kenya is home to some of the world's finest goods – vibrant flowers, rich minerals, flavorful produce, and unique crafts – treasures that deserve to be shared globally.
The name "Kenya Awaits" is more than our business; it's an invitation. Kenya holds promise, abundance, and opportunity, and all of it awaits discovery with a trusted partner by your side.
Our Commitments to You (Our Mission)
We are dedicated to transforming how the world accesses Kenyan excellence. To achieve our vision, we commit to:
- Providing seamless, transparent, and efficient end-to-end export solutions for our international clients, ensuring sourcing from Kenya is reliably simple.
- Building and nurturing long-term, ethical partnerships with Kenyan makers, empowering them with capacity-building, fair pricing, and consistent global market access.
- Delivering expert market insights and personalized sourcing guidance, simplifying the complexities of international trade and helping buyers discover the perfect Kenyan products for their needs.
Our Story: Deep Roots, Global Reach
Kenya Awaits was launched from within KR Farm, a family-run flower export business, as a natural extension of our passion for Kenyan quality and our growing export operations. We continue to be operated by the same experienced team, deeply rooted in our Core Values: a Kenyan Heart with Global Reach, deeply rooted in Kenya and passionately connecting it to the world; Partnership & Prosperity, fostering relationships built on trust, transparency, and mutual success; being Guardians of Kenyan Craft, committed to showcasing the best of Kenyan produce, skill, and ingenuity; and Service Excellence, providing responsive, reliable, and expert support to every client and partner.
Where We're Starting, where we're going
Our journey begins in the floriculture sector, where Kenya already shines as a global leader. But that's just the beginning. We're building toward a future where Kenya Awaits serves as a trusted, tech-enabled gateway across every sector: from fresh fruits and vegetables to minerals and handmade goods. Kenya Awaits: Authentically Sourced. Globally Connected. Mutually Grown. This is the future we're building, a world where Kenyan excellence becomes a global standard and our digital marketplace ensures Kenyan makers and global businesses flourish side-by-side.
Defining Success: Moving Potential, Expanding Footprints
For Kenya Awaits, success isn't just about moving products—it's about moving potential. We measure our impact by the businesses we help scale, the new markets we open for Kenyan industries, and the doors we unlock for producers across the nation. Every connection we facilitate, every container shipped, helps expand Kenya's global footprint and contributes to a vibrant, fair, and prosperous trading community.
Malcom Chege
CO Founder & CEO
At Kenya Awaits, I bring the same dedication and expertise that I continue to apply as the General Manager at KR Farm—a role that has taught me the art and responsibility of international trade. Managing flower exports has shown me the importance of quality, trust, and strong client relationships. Kenya Awaits was born from a desire to expand that impact by helping more Kenyan producers reach global markets. Our mission is to make importing from Kenya seamless, honest, and efficient—built on genuine partnerships that deliver lasting value for everyone involved.
Malcom Chege
CO Founder & CEO
At Kenya Awaits, I bring the same dedication and expertise that I continue to apply as the General Manager at KR Farm—a role that has taught me the art and responsibility of international trade. Managing flower exports has shown me the importance of quality, trust, and strong client relationships. Kenya Awaits was born from a desire to expand that impact by helping more Kenyan producers reach global markets. Our mission is to make importing from Kenya seamless, honest, and efficient—built on genuine partnerships that deliver lasting value for everyone involved.
Trevor Kirucha
CO Founder & President
At Kenya Awaits, I apply my passion for brand storytelling to bridge the gap between Kenya's exceptional producers and the global marketplace. My focus on understanding buyer motivations has shown me the vital importance of authenticity, communicating clear value, and building trust through every interaction. Kenya Awaits grew from the belief that thoughtful, honest marketing can unlock incredible opportunities—helping talented Kenyan producers flourish and enabling global businesses to discover truly unique, high-quality offerings. My goal is to ensure our story connects, fostering the genuine partnerships and shared success that define our mission.
Trevor Kirucha
CO Founder & President
At Kenya Awaits, I apply my passion for brand storytelling to bridge the gap between Kenya's exceptional producers and the global marketplace. My focus on understanding buyer motivations has shown me the vital importance of authenticity, communicating clear value, and building trust through every interaction. Kenya Awaits grew from the belief that thoughtful, honest marketing can unlock incredible opportunities—helping talented Kenyan producers flourish and enabling global businesses to discover truly unique, high-quality offerings. My goal is to ensure our story connects, fostering the genuine partnerships and shared success that define our mission.